MADISON, Wis. – Voximetry, a trailblazer in advanced technology and novel services designed to enable personalized treatments for late-stage cancer patients, announces the appointment of Fabiana Lima as Vice President of Sales. Ms. Lima brings over 25 years of global sales and marketing leadership in medical technology and radiation business lines to Voximetry.
“Our rapid expansion is a testament to strong, lasting relationships across both U.S. and global markets,” said Dr. Sue Wallace, CEO of Voximetry. “As we continue to grow our presence in routine clinical theranostics, we need a commercial leader with energy, drive and determination to match the excellence of our products and services. Fabiana’s proven relationship building skills and alignment with our core values make her an ideal fit for this role.”
Lima’s career started at Johnson & Johnson as a Sales Representative, where she quickly advanced to the role of Product Specialist. This early success laid a solid foundation for her subsequent leadership positions marked by significant accomplishments, including overseeing a diverse portfolio of over 2,000 products at Stryker and driving substantial regional growth. Most recently, as Regional Leader for Latin America at Accuray, Lima managed the Brazilian subsidiary and oversaw sales, marketing, and distribution strategies.
Fluent in three languages, Lima holds a Bachelor of Science degree in Business from UFGRS and an MBA from Fundação Getulio Vargas, both in Brazil. Her competitive spirit is tangible having competed in several triathlons, including 10 Ironman Races. She also enjoys traveling internationally with her daughters, and frequently engages in a wide range of outdoor activities.