MADISON, Wis.– Voximetry Incorporated, a Healthtech company with software designed to change the Standard of Care for late-stage cancer patients by creating personalized treatment plans, has announced the appointment of Lynn Bender as Vice President of Marketing.
Lynn has a strong track record of Healthtech marketing leadership experience in radiology-based businesses. Her three decades of imaging and therapy marketing experience includes clinical and veterinary life sciences in both Fortune 20 and startup environments. Her global marketing leadership roles at GE Healthcare, Cardinal Health and Accuray, are balanced with managing the challenges of start-up environments in the personal ultrasound and veterinary imaging markets.
Lynn’s quick-response agility allows her to ramp quickly, drive team alignment and engagement, develop sophisticated marketing strategies to build brands, establish performance marketing through digital transformation, and organically grow businesses at double digit rates..
Voximetry CEO, Dr. Sue Wallace said, “Lynn’s knowledge of Healthtech customers and reliable marketing strategies allows her to move quickly to expand the Company’s presence in the market and will improve the tools we have to reach customers and highlight our differentiation. Her network based on decades of experience in related fields is also an important addition to the team. She is a key element to our rapid growth commercial strategy.”
Specifically, Lynn has led U.S. and global teams in radiation therapy, radiopharmaceuticals, and MRI, CT, PET/CT & ultrasound imaging sectors. She has been responsible for multiple global product/services launches, product development, digital marketing strategies, and organizational leadership and development.
She holds a Master of Business Administration and Bachelor of Science in Industrial Engineering degrees from Marquette University in Milwaukee, WI.
She enjoys travel, physical fitness, live music and spending time with friends and family.